• Ref# 1727088794
• Account Manager in New York

Summary:

This candidate is a creative digital media professional with a solid background in strategy and mobile content from the music space.

Experience Summary:

Account Manager

• Managed accounts with major US retailers and their use of the company's data.
• Identified growth/upsell opportunities and worked on contract renewals, influencing various levels of management.
• Guided clients to expand usage of the product within their organizations.
• Worked with clients on strategic planning initiatives, marketing program development, results analysis and campaigns.
• Wrote monthly and quarterly market research reports digital downloading, subscriptions, P2P downloading trends and company market share.  Qualitative information included consumer opinions, attitudes, drivers for change, genre and catalog sales.
• Researched and created forward-thinking topical reports on current music industry trends and their impact on digital music and CD sales, backed by observed data and consumer reported data on CDs, digital downloads, subscription services, ripping and burning CDs and peer-to-peer (P2P) applications.
• Created ad hoc reports for major record labels and digital music services to answer specific questions about digital music issues as well as portable player, mobile and physical music trends.
• Monitored the launch of a new product and managed quality control.