Director Advertising Strategy and Sales in California
Ref# 1973868312
This Mobile Content/Gaming Professional is available for hire.
Contact our Staffing Services Representative at (888) 356-3501,
or click Request Candidate Info.
Summary:
Innovative, highly motivated leader with extensive experience managing mobile, TV (broadcast and cable), and radio advertising sales. Results-oriented professional with proven success in developing strategy, building productive, long-term relationships, and achieving revenue growth by accessing key decision makers. Consistent top performer with a track record of exceeding multimillion-dollar sales goals, expanding client base, and generating new revenue streams.
- Spearheaded redesign and restructuring of five-year advertising business model for Executive Team.
- Explored new business opportunities including ad-sponsored content, mobile shopping channel, and channel sponsorships.
- Organized and implemented operational guidelines and advertising standards for internal and external use.
- Served as Co-Chair of Mobile Video/TV Committee within Mobile Marketing Association (MMA) to publish industry overview and establish initial industry guidelines, including format and buying recommendations.
- Participated on Board of Mobile and Sales Committees within Interactive Advertising Bureau (IAB).
Experience:
Director, Advertising Strategy and Sales
Conceptualized, developed, and implemented initial advertising sales strategy for the first-ever broadcast mobile TV platform in the U.S. Direct business development and strategic planning of advertising agencies and content provider's sales teams. Collaborate with internal product management, programming, and content licensing teams to expand advertising features on mobile TV platform. Establish and maintain exemplary network of business contacts resulting from extensive interaction and outstanding communication skills. Major Accomplishments:
