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- Ref# 1268394531
- Director Carrier Marketing in California
Experience Summary:
Senior Marketing Manager / Director Carrier Marketing
- Dynamic, high energy director of carrier marketing for a start up Mobile Television content provider with full responsibility for P&L. Achieved 248% revenue increase first six months of employment.
- Develop carrier field marketing programs and manage marketing budget to effectively meet revenue goals. Designed and implemented a comprehensive carrier marketing campaign resulting in a 300% rise in sales demo usage by carrier sales force.
- Achieved 200% increase in subscriber base over six month period with Sprint Nextel
- Manage relationships within the National field distribution organization in order to secure marketing program opportunities and sales training opportunities. Travel approximately 50%
- Manage and train 12 direct sales representatives located throughout the U.S. Act as a conduit between the Studio, Marketing, and Technology groups and the sales team.
- Maintain a calendar of product introductions, handset road-maps, and account marketing programs.
- Generate revenue objectives via aggressive carrier sales and marketing for key distribution accounts including major carriers, MVNOs and alternative distribution accounts
- Design and create product literature, reference guides and all training materials, multiple graphic projects for in store collateral and merchandising, and develop sales and training curriculum for both internal and external sales training.
