Director of Consumer Marketing, Ref# 477868308, Candidate Profile, Electronic Search, Inc.

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Experience Summary:

Built consumer marketing team for mobile entertainment start-up. Direct all outbound marketing including advertising, media plans, mobile marketing, creative services, events and promotions. Managed build out of company's e-commerce supported web and wapsite.
Directed product marketing for products originating from our European development studio. Set product strategy and orchestrated launches with a strict focus on driving revenue.
Launched six mobile games and over one hundred personalization products including wallpapers and ringtones. Created product lifecycle plans and research studies.
Pitch new business, create partnerships, negotiate contracts, and build financial models. Collaborate with our external partners to maximize opportunities with minimal investment.
Travel with Sales team to carrier partners to help negotiate support. Work with carrier teams to execute effective and innovative channel marketing and merchandising programs.
Partner with Production and Engineering to develop products to meet market needs. Determine franchise strategy, create Market Requirement Documents and lead greenlight process.
Led due diligence on alternative business models including D2C, m-commerce and ad-supported opportunities. Presented D2C business plan to CEO and CFO.