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- Ref# 881998835
- Director of Mobile Entertainment Business Development in New York
Experience Summary:
Director, Mobile Entertainment Business Development and Sales Analysis
- Integrating company within the Music Industry through broadcast partnerships with Universal Music Mobile, Comcast Cable and MTV Networks. Mobile Marketing promotions involve sponsors including Pepsi, Levi's and Visa.
- Sponsors targeted to the 12-35 demographic. The utilization of subscription Video-On-Demand and direct internet sales programs are integrated with SMS short codes to broadcast videos, poll contestants, sell ringtones and promote sponsors.
- Direct Marketing Account Manager for a Hollywood Casting Company engaging in the casting and hiring of talent for major motion pictures and television shows. This program was developed through the integration of the internal casting portal with the Control Center to manage the casting process through Txt Messaging and mobile submissions to the casting portal. The Control Center is managed and designed on a day to day basis to host all responses for casting calls and marketing related activities targeted to agents, managers and studios. To integrate this B to B system, research was conducted on high end actors in the 18-35 age group, representing 60% of their business.
- Developed and implemented a retail client database program between Verizon Wireless and Universal Music Group. Music was licensed from Universal's catalog, featured on Verizon Wireless VCast phones and sold at a premium through true tone downloads, VCast downloads or sampler compilations available with purchase of a phone. Retail marketing and coordinated market research for this program is coordinated with the client database to target urban consumers and increase mobile revenue to Verizon stores.
- Generated $250,000 in incremental revenue through a strategic music Video On Demand marketing program to market new product releases from international artists with crossover appeal. This deal included a media buy with DMX, and a retailer located at major airports.
