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- Ref# 234359385
- Director OEM Business Development in California
Summary:
- Introduced 15 products to the telecommunications industry supported by in depth marketing plans
- Defined multimedia applications for 3G services
- Structured and executed extensive marketing programs incorporating branding, market segmentation, competitive strategies, product launch and support
- Sales of $85M from wireless products in introduction year
- Defined wireless industry's first Smartphone, MP3 phone and Video-On-Demand phone
Experience Summary:
Director - OEM Business Development
- Lead the execution of the business development vision, strategy and tactics for OEM opportunities in the enterprise mobility industry, including 802.11, mobile terminals, wireless switches.
- Evaluate and manage new initiatives and business opportunities.
- Work with strategic marketing and product management on strategic plans and objectives.
- Conduct due diligence and business analysis activities in support of business development activities.
- Initiated and closed 3 OEM license alliances for wireless switching platform with Fortune 50 companies. Cumulative value is $100M.
