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- Ref# 2068842942
- Manager Content & Accessories in Georgia
Experience Summary:
Manager - Content & Accessories
Oversee formulation and delivery of integrated content and application strategy to support carrier revenues, in addition to supporting sales of company products and accessories, and new business development for accessory sales and cross channels, with responsibility for attaining company performance objectives. Managed and maintained relationships with over 20 third-party developers/publishers, presented and maintained SEMC strategies externally with key partners, and assisted in developing legal agreements with publishers/developers.
Selected best-in-class content for in-product demonstration and partner advertising initiatives, and verified content for quality and specifications. Represented Cingular Global Account within the Global Content Committee, with responsibility for serving as key contact for Cingular for gaming and application strategies. Identify and secure strategic Java applications/games for carrier customized devices, and promote the company's roadmap and develop Java Content Plan.
Key Achievements:
- Formulated and directed "Demo" purchase concept for SEMC handsets, adopted as Cingular requirement across all manufacturers.
- Directly contributed to revenue growth for games and media categories for both Cingular and developers while reducing manufacturer cost of acquisition; achieved 100% increase in accessory revenues in 2005 over 2004.
- Secured national retail promotion with partner content marketing initiatives in 2005.
