This Mobile Content/Gaming Professional is available for hire.
Contact our Staffing Services Representative at (888) 356-3501,
or click Request Candidate Info.
- Ref# 1441613369
- Product Development and Management in New Jersey
Experience Summary:
Director - Product Development and Management, Mobile Data Services
- Managed the end-to-end WAP product portfolio resulting in over $50 M in annual revenue exceeding targets by 50% and doubling the Average Revenue Per User (ARPU) for this product in less than one year. Key WAP products include the Storefront where over 60 other data services are marketed and sold as well as the Wireless Web.
- Developed the Social Networking strategy and developed relationships with key social networking sites such as Facebook, LiveJournal, and Asian Avenue. This included negotiating business terms and selecting technology platforms to support each service with a focus on user experience.
- Responsible for developing multi-year roadmaps and strategies to generate 20% revenue growth annually.
- Developed strategic partnerships with Ebay, Amazon, Google, Ticketmaster, Hotels.com, and Yellowbook.com for delivery of content and services.
- Successfully launched the Music Television Networks (MTVN) partnership and established the mobile content direction for the MTVN properties; Comedy Central and VH1. Led the launch of mobile data applications (voting, WAP, ring tones, graphics, web marketing, sweepstakes) in support of key MTV events.
- Owned the P&L statements for all WAP based, MTVN mobile content, and social networking products.
- Championed creative marketing initiatives designed to increase trial and adoption of mobile content services.
- Lead team to explore new business opportunities, reduce costs, and deliver monthly product performance reports including revenue, usage, penetration, and user behavior analysis to executive level management.
