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- Ref# 1465181770
- Senior Brand Manager, Licensing in California
Experience Summary:
Senior Brand Manager, Licensing
- Manage all inbound licensing brands such as Sports Illustrated, Nickelodeon and Disney. Serve as an internal advocate by effectively communicating and coordinating licensor needs with various business units.
- Work internally with various business units and creative units to help facilitate the best execution and product rollout. Prioritize production tasks based on licensor revenue potential and strategic relationship potential.
- Oversee asset management process, including all licensor product approvals. Coordinate with production on an ongoing basis to ensure the effective and efficient deployment of new products.
- Work with licensors and marketing department to create and execute co-marketing and licensor specific marketing programs that support the marketing goals, drive sales and increase product awareness.
Manager, Wireless Business Development and Operations
- Oversee development, operations and partnership management for all wireless initiatives.
- Conduct market research that captures data on target market demographics, competitor initiatives, and industry trends. Develop project strategies to pitch properties to potential licensees.
- Responsible for the analysis of the current business within assigned categories for each specific brand, including opportunities for new business.
- Establish, develop, and maintain relationships with licensees while ensuring implementation of current agreements.
- Liaison with creative teams to ensure that product development process runs smoothly.
