• Ref# 1920000622
• Strategic Marketing in California

Experience Summary:

Strategic Marketing

Vertical marketing & product management of the wireless (mobile phones and pocket PCs), broadband (DSL, Cable, Ethernet), VoIP, consumer electronics (STB, PMP), network infrastructure (SONET, DOCSIS & IP), storage, security & converged multimedia market segments to achieve high embedded processor penetration.

Major Accomplishments:

• Manage company's entry into Cellular/Mobile for the first time with strategy, low power features, ecosystem partners, customer interaction & collateral
• Launch new embedded 32 bit processor core with DSP extensions targeting VoIP, speech processing & narrowband video/wireless
• Develop P/R plan, value propositions & messaging and manage marcom delivery on collateral and p/r activities
• Develop sales target and market penetration plans: VoIP, WiFi, Cellular, WiMax, Network Infrastructure
• Acquire 6 new VoIP, Audio, WiFi & Mobile handset Ecosystem partners
• Develop sales presentations & train sales and channel partners
• Meet with customers (3 new customers and 10 new wins in multimedia A/V, broadband and wireless SoCs)