• Ref# 1094538819
• VP Sales & Marketing in New York

Experience Summary:

VP Sales / Marketing

• Created a sales and marketing department, business plan and prioritized key markets and accounts
• Design pricing structures, contracts, creative marketing, CRM, create strategy for closing new business
• Establish annual accounts with consumer/trade magazines, publishing companies, TV and media
• Create and implement presentations on emerging wireless marketing technology, SMS mobile campaigns

Vice President Sales

• Held P/L responsibility $1.5M. On $10M event - Managed $100K sales/marketing budget.
• Delivered 15% annual revenue increase. 75% account retention - 25% new accounts with internet marketing/direct mail, extensive travel building client relationships with consistent follow up.
• Expert in managing trade shows for professional industry events, MIPCOM, MIPTV, MIDEM.
• Delivered 13 years of consecutive increases in sales/sponsorships at industry events, ad sales, online sales.
• Increased print ad sales 20% with increased marketing campaigns and stimulating editorial content.
• Established highest in sales target in company worldwide sales: $2M in 1999, $2.5M in 2000.