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  • Ref# 1292865191
  • Vice President Marketing in California

Experience Summary:

Vice President Marketing and Business Development / Product Development

  • Defined, designed and oversaw the development of the world's leading mobile media services for the consumer mobile phone market.
  • Created and launched eighteen of the top mobile media services that are available on cell phones today.
  • Identified business opportunities and directed all marketing and strategic relationship efforts for the launch and rollout of the mobile phone industry's leading multimedia services.
  • Responsible for business planning/modeling, revenue/budget projections, pricing policies, and the negotiation of revenue sharing agreements for all product lines.
  • Oversaw the design and execution of all marketing efforts including: branding, advertising, PR, trade shows, licensing, promotion, distribution, and affiliate programs.
  • Developed strategic alliances and co-marketing/branding relationships with major US cellular carriers.
  • Negotiated and locked down major media agreements for the wireless creation and deployment of content.
  • Raised $10M in Angel Funding and $15M in Venture Funding