• Ref# 44418864
• Vice President Marketing in Washington

Summary:

• Nearly 20 years of experience in working directly for and consulting to multinationals concerning market entry, product marketing and public and financial communications strategies.
• Ten+ years of wireless telecommunications experience; focus on business development & marketing.

Experience Summary:

Vice President - Marketing

Hired to re-launch wireless content business targeting global growth, new markets with an expanded product portfolio

• Responsible for all corporate and product positioning to investors, customers, partners.  Spokesperson to all audiences.
• Authored re-positioning, re-branding of product solutions, launched 4 months after hire.
• Developed go-to-market plans to support regional business development:  lead-generation programs & online/direct marketing
• Defined, launched Product Marketing function, built team responsible for product positioning, MRDs, pricing, collateral development
• Marketing Communications: launched new global website, media & industry analyst outreach programs
• Significant shift in new business generation to US to capture content provider market.  30% increase in pipeline as a result of marketing-originated lead-generation programs.
• Numerous industry analyst acknowledgments.