• Ref# 205523407
• Vice President Mobile Content in California

Experience Summary:

Vice President Mobile Content

Reported directly to the CEO.  Full P&L and start-up responsibility for mobile games business.  Responsible for wireless content distribution through North and South American wireless carriers, specifically downloadable games, ring-tones and wallpaper - both BREW and Java based. Recruited, managed and mentored a team of 10 direct reports from the functional groups of digital games production, quality assurance, finance, business development, administration, sales and marketing.

• Exceeded revenue targets through realizing an annualized (projected) year over year increase in revenue of 400%.
• Improved distribution from 50% of the U.S. wireless population to over 90% in a period of 3 months.
• Increased domestic handset coverage to 100% in a period of 5 months on the big 3 carriers.
• Developed production plan - from concept, to production, to porting - for 30 titles.
• Created an executable business plan for distribution of the company's intellectual properties into all wireless carriers in the western hemisphere.
• Fashioned distribution relationships and agreements with Verizon Wireless, Cingular, Sprint, Nextel, T-Mobile, Alltel, US Cellular, Midwest Wireless, Vivo, Telcel and Telus.
• Partnered with technology providers and developers to deliver the company's industry leading content.
• Re-negotiated a key distribution agreement resulting in an annual increase of $1 million in sales.
• Broadened distribution beyond the handset into alternative distribution channels - both physical and virtual.