• Ref# 156743390
• Vice President Product Planning in Washington

Summary:

Wireless professional with proven track record of identifying new market opportunities and bringing products to market.   Solid background in strategic planning, business development, alliance building, product planning, development and management in startup and mature environments.  Extensive knowledge of current wireless content, search, and mobile advertising business opportunities.

Experience Summary:

Vice President Product Planning

Supervise strategic new product planning for $130 million mobile business division, manage three direct reports and $2.3 million research planning budget.

• Developed market opportunity analysis and directed all product planning/primary research for $20 million new business effort to launch company's first D2C mobile content site, Moviso.com.
• Key member of business task force to evaluate mobile advertising opportunities.
• Worked with both online and mobile product teams to develop a location based search application.
• Created and defined initial customer taxonomy for all key mobile consumer segments.
• Provided strategic product planning assistance to mobile business development team for various content, advertising and community initiatives.